Pizza Patrón expansion targets Chicago's Hispanic demographic

Aug. 24, 2012

Pizza Patrón today announced its expansion plans for the Chicago metro area. In June, Antonio Swad the chain's founder and CEO, moved to Chicago to personally oversee the market's development.

"The Chicago metro area is a very important market for our brand because it is the third largest Hispanic market in the U.S.," Swad said.

The DMA is expected to grow to 30-plus Pizza Patrón locations and is currently being developed by Swad. The chain may also entertain the prospect of letting a highly qualified developer take over the market at some point, Swad says.

"We are excited to open our first location in Cicero. It is a perfect fit for our brand given 86 percent of the population is Hispanic, and 98 percent of the Hispanics living there are of Mexican heritage," Swad said.

The first location will open at 2313 Cicero Ave. in Cicero, Ill., at the end of August. Swad expects to have three locations open by year end in predominately Hispanic areas throughout Chicago and its surrounding suburbs.

Pizza Patrón is headquartered in Dallas with 104 locations in seven states and more than 80 under development.

Read more about franchising and growth.

Topics: Business Strategy and Profitability , Franchising & Growth , Marketing / Branding / Promotion , Operations Management

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