Pizza Patron extends exclusive American Airlines Center contract

Nov. 12, 2009
The 95-unit Pizza Patrón company announced that it has signed a multi-year contract extension with the American Airlines Center (AAC), home of the NBA's Dallas Mavericks and NHL's Dallas Stars. The new deal cements the collaboration that began in 2008 and introduced the Pizza Patrón brand to new fans from around the country.
The extension makes Pizza Patrón the AAC's exclusive pizza vendor through September 2015, with an option to extend the partnership at that time. The popular pizza chain recently unveiled its new Latin-themed concession environments to kick off the 2009-2010 season at the arena.
Pizza Patron's AAC menu features seven-inch, personal deep-dish pizzas, an inch larger than what was previously offered in the arena, for $6.50, in cheese, pepperoni or sausage. The chain also offers its BreadStix, QuesoStix and Churros at these outposts.

Topics: Business Strategy and Profitability

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