- WHITE PAPERS
To celebrate the FIFA World Cup tournament, which kicks off this month in Brazil, Pizza Patrón is offer an “Any 3 for $6.99” promotion now through July 31. The offer is now available with no coupon required.
The campaign, supported by out-of-home advertising and Spanish radio spots in select markets, will allow Pizza Patrón fans to pick any three large pizzas they want for $6.99 each. According to a news release, the entire line of Pizza Patrón's Favoritas del Patrón specialty pizzas, such as La Patrona and La Hawaiana, are also included in the deal.
"Our customers are huge fans of the big soccer games taking place this summer in Brazil," brand director Andrew Gamm said in the release. "We want Pizza Patrón to be a 'must have' part of the fútbol-watching experience, so we created a perfect game-day offer that's hard to pass up."
Pizza Patrón is also distributing free game schedule posters that contain coupons and feature the “Score a Free Pepsi Glass” offer. Customers who add a 2-liter Pepsi product to their “Any 3 for $6.99” combo will receive a collectable glass featuring one of six all-star soccer players: Lionel Messi, Sergio Ramos, Oribe Peralta, Sergio Agüero, Clint Dempsey or David Luiz.
Topics: Marketing / Branding / Promotion