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Pizza Patrón announced today that first and second quarter total sales in 2014 exceeded expectations and are up 5.6 percent versus the same six-month period in the prior year.
According to a news release, this number was achieved with 14 percent fewer locations. In 2013, Pizza Patrón closed 20 locations as part of a strategic effort to strengthen its business for the long term. In the first half of 2014, the company completed five additional closures and opened six new restaurants for a total of 91 stores, including the opening of the first two company-owned locations in Texas.
Pizza Patrón’s same-store sales growth of 11.6 percent was driven by a 15-percent surge in traffic and all-time sales records in 28 percent of its locations.
"We can attribute this year's higher sales to the success of our early year promotions, including our 'Any 3' pizza deal and the 'La Chingona' campaign, which drew international media coverage and won several awards," Brand Director Andrew Gamm said in the release. "We have seen very strong food sales, as evidenced by increased delivery reports from our distributor. Our overall case count is up on average more than 13 percent at each store this year."
Gamm said the company is shifting its focus from Hispanic to Mexican marketing campaigns and has introduced new products such as Pepperoni Mexicano as part of this initiative. The objective is to create a strong brand differentiation, in addition to profitability, he said.
Additionally, Pizza Patrón Inc. is looking at licensing agreements with companies who have access to special outlets such as national grocery chains, major foodservices corporations, airport locations, college and university campuses and hospitals, the release said.
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