- WHITE PAPERS
For the entire month of October, Pizza Patron will be raising funds in all its stores for the St. Jude Children's Research Hospital. Donations of any size can be given and the donation will be indicated on the receipt in a separate line item. One hundred percent of the money raised will go to St. Jude's.
Pizza Patron stores have St. Jude posters and countertop displays that explain why and how to donate. St. Jude is the revered pediatric treatment and research facility in Memphis, Tenn., which treats children with cancer and other catastrophic diseases. The hospital is well-known for being the only pediatric cancer center in the country that won’t charge parents for any treatment not covered by their insurance plan.
“We were really amazed by the professionalism and support shown by St. Jude’s team. They visited every Pizza Patrón across the country personally, and provided training to our team members,” said Andrew Gamm, brand director for Pizza Patrón.
Topics: Marketing / Branding / Promotion