Pizza Patrón tests bilingual online ordering feature

Aug. 17, 2012

Restaurant online ordering provider Granbury Restaurant Solutions has added the option for multi-lingual online ordering to its toolkit. Restaurant patrons can choose their preferred language at the beginning of the order, and then continue to browse the menu and place their order in that language.

"The addition of multiple language support to our online ordering package gives restaurants the flexibility they need to serve a wide range of customers," said Larry O'Connor, director of Development at GRS. "This functionality enables restaurants to provide a welcoming online order experience to all their patrons."

The solution is making its debut with Pizza Patrón during a seven-store pilot program in the San Antonio area. Pizza Patrón has traditionally marketed toward the Hispanic demographic with promotions such as Pizzas for Pesos and Pizza Por Favor.

"Friendly bicultural service has been a trademark of Pizza Patrón from the beginning," said Andrew Gamm, brand director for Pizza Patrón. "For us, bilingual service is a core part of our brand and must extend into every customer touch point. We are excited about the program Granbury has put together for us allowing customers to order via the Internet or by using their smartphones."

Although Pizza Patrón is implementing the Spanish language version, the solution can be implemented in a variety of languages.

Read more about online initiatives.

Topics: Customer Service / Experience , Online / Mobile / Social , Online Ordering , Operations Management

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