Pizza Patron to double store count in three years

 
July 19, 2012

Fueled by the growing Hispanic population in the U.S., Pizza Patron is projecting to double its store count within the next three years.

In 2010, the Census Bureau reported that for every nine births among Hispanics there was one death, compared to a roughly one-to-one ratio among whites.

"Mainstream culture in America is changing due to Hispanic growth and influence," said Victor Vazquez, Pizza Patron franchising manager. "We feel fortunate to be the leading Hispanic pizza brand, and we are very proud of our brand focus. We will continue to use our platform to empower the Latino voice in the U.S. and to fuel our company's expansion."

Pizza Patron focused on the American Latino population with promotions such as "Pizza Por Pesos" and recently "Pizza Por Favor," which generated a sales record.

The chain has prime development opportunities available in small and large markets throughout the U.S. as well as international development opportunities in Mexico, Central and South America.

"There is a very specific candidate that we look for as a franchise partner," Vazquez said. "First and foremost, we look for someone that is committed to serving the Hispanic community -- someone with a passion to be a positive force of change in the local community around each store."

Read more about franchising and growth.


Topics: Franchising & Growth , Marketing / Branding / Promotion , Operations Management , Trends / Statistics


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