Pizza Pizza celebrates Nova Scotia expansion

July 31, 2012

Pizza Pizza Limited, a Canadian-based chain formed in 1967, held a city-wide pizza party this week in Halifax, Nova Scotia, to celebrate its growing presence in the port city. The chain has opened four locations, which are owned and operated by the Halifax-based Grafton Connor Group, and one non-traditional counter, in the city in the past two years.

"We're going into year three of our partnership with the Grafton Connor Group, and it has already resulted in four solidly-performing locations," said Pat Finelli, chief marketing officer of Pizza Pizza. "In the Grafton Connor Group, we've found a professional and motivated partner that lives by our core values of innovation, customer service, quality and community. That means the world to us and suggests a very promising future for Pizza Pizza in the region. We are thrilled with our relationship to date."

In 2010, Pizza Pizza announced a deal that gave Grafton Connor Group the rights to expansion in the region.

"We were looking for a pizza partner that had a strong history, solid track record and a commitment to the region," said Gary Muise, vice president of Operations at the Grafton Connor Group. "We placed our trust in Pizza Pizza and did so in the confidence that a continued expansion will offer tangible benefits to customers, the local economy and broader community."

Since embarking on a national expansion plan in 2009, Pizza Pizza has added 18 locations, primarily in Manitoba, Saskatchewan, Quebec and Nova Scotia. The company's growth plans include local sponsorships, seasonal community fundraisers and promotions with schools, local businesses and other catering customers.

Read more about franchising and growth.

Topics: Franchising & Growth , Marketing / Branding / Promotion , Operations Management

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