Pizza Pizza launches Children's Miracle Network campaign

Oct. 16, 2012

Canada's Pizza Pizza has brought back its Slices for Smiles Foundation, which will run through Nov. 11. The fundraiser allows customers to purchase designated pizzas at a reduced price with proceeds benefitting eight Children's Miracle Network member hospitals.

Pizza Pizza's campaign was founded in 2007 and has raised $1 million for the hospitals.

"We've always felt that pizzas and smiles go 'hand-in-hand'," said Pat Finelli, chief marketing officer for Pizza Pizza. "Saving and improving the lives of children is something that is important to our franchisees, our staff and customers. We feel fortunate that we can bring a smile to the lives of children and their families, through this initiative."

The menu items included in the fundraiser are a 10-inch half pepperoni pizza topped with a smile, available until Oct. 28 for $2, as well as a medium cheese or pepperoni pizza, which is available for $4.99. All traditional Pizza Pizza restaurant locations across Ontario, Quebec, Manitoba, Saskatchewan and Nova Scotia are participating in the campaign.

In addition, customers can support the fundraiser by adding a donation to orders placed by phone, online, in-store and through the Pizza Pizza iPhone app.

Read more about cause marketing.

Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social

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