Pizza Pizza plans Montreal expansion

July 22, 2013

Canada's Pizza Pizza plans to open six new restaurants in the Greater Montreal Area all scheduled to be open by the end of summer. The expansion is part of a campaign for sustained growth in Quebec.

The first of the new Montreal locations opened in late June and early July in the Verdun, Plateau-Mont-Royal and Laval communities with a fourth opening later this month in Ahuntsic-Cartierville. LaSalle will welcome its first Pizza Pizza restaurant in August and Hochelaga-Maisonneuve in September. These six new outlets will bring the total of Pizza Pizza restaurants to 19 in Montreal and 26 in Quebec.

"Establishing a solid foundation in Montreal is a priority for us," said Pat Finelli, chief marketing officer for Pizza Pizza. "We're progressing in a deliberate and sustained way, which has been very well received by the communities we serve and the franchisees with whom we've partnered. We're feeling right at home in Montreal and we're definitely optimistic about continued success."

Pizza Pizza has also added 10 non-traditional locations in sites that include McGill and Concordia universities, Cineplex theatres, Bell Centre and La Ronde.

The company has signed multiyear sponsorship agreements with the Montreal Canadiens and Montreal Impact.

Read more about franchising and growth.

Topics: Franchising & Growth , Marketing / Branding / Promotion

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