Pizza Pizza, Premier Fitness team up to promo healthy lifestyles

July 12, 2006

TORONTO — To promote sensible eating and active lifestyles, Pizza Pizza is offering customers who purchase any salad a free, one-month trial membership at Premier Fitness Clubs for them and a friend.

According to a news release, the offer, available at more than 200 participating traditional Pizza Pizza restaurant locations across Ontario, is now underway and will continue until supplies last.

"We constantly strive to offer customers a variety of menu offerings that cater to their particular needs and wants," said Pat Finelli, vice president of marketing for 500-unit Pizza Pizza. "There is a growing segment of the population that seeks a happy medium between a fast-paced and well-balanced lifestyle, and our association with Premier Fitness Clubs is aligned with combining a balanced diet with physical activity."

With the purchase of any salad, Pizza Pizza customers will receive a complimentary bottle of water, as well as a membership card entitling them to a free month at Premier Fitness Clubs, with no strings attached, for themselves and a friend. The trial memberships will provide the customer and a friend access to club amenities, workshops and nutritionists at one of Ontario's leading fitness club facilities.

Pizza Pizza offers a comprehensive line of gourmet salads, such as Tuscan Chicken, Mandarin Chicken, a new Mediterranean Greek salad and classics such as Garden and Caesar salads.

"The Pizza Pizza menu offers fresh salads, trans-fat-free dough and healthy toppings that fit nicely into any eating plan," said Finelli. "If people assess their daily eating habits and the amount of physical exercise they're getting, we're confident they'll realize they can take a step in the right direction in both areas with Pizza Pizza and Premier Fitness Clubs."
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Topics: Marketing , Operations Management

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