- WHITE PAPERS
Pizza Pizza is wrapping up National Pizza Month by offering discounted pizzas in an effort to raise more than $150,000 for 14 children's hospitals across Canada.
Customers can contribute by purchasing a medium pepperoni pizza for $4.99 from now through Nov. 10, or a 10-inch half smile pizza for $2 from now through Oct. 27.
In addition, those who purchase the $4.99 medium walk-in deal will receive a $10 Toys "R" Us Save & Crave card. A portion of the proceeds from the sale of these two menu items will be donated to Children's Miracle Network.
"This recipe of discounts, the smile pizza and a donation to a very worthy children's cause is a winner, and one that we're delighted to present as part of our National Pizza Month celebrations," said Pat Finelli, CMO at Pizza Pizza.
Since launching the Slices for Smiles program in 2007, Pizza Pizza and its customers and partners have raised more than $1 million for children's charities.
Read more about cause marketing.