Pizza Pizza sponsors Children's Miracle Network fundraiser

Oct. 11, 2011

Ontario-based Pizza Pizza is celebrating National Pizza Month with its bi-annual Slices for Smiles fundraising program.

The Slices for Smiles campaign takes place from Oct. 17 to Oct. 30 and benefits the Children's Miracle Network. Pizza Pizza will donate a portion of the proceeds from its $2 smile pizzas and its $4.99 12-inch medium pepperoni pizzas to Children's Miracle Network hospitals in Canada.

All traditional restaurant locations will offer the special 10-inch half pizza, which features a smile composed of eight slices of pepperoni, available only during the fundraiser.

"We sell over 13 million slices of pizza per year across the country, which shows just how much Canadians love their pizza," said Pat Finelli, Chief Marketing Officer for Pizza Pizza. "Together, pizza and fundraising create the perfect recipe for success. Our team is excited to put their fundraising skills to work to once again benefit such a worthy cause."

Guests can also support the fundraiser by adding a donation to orders placed by phone, online, in-store and through the Pizza Pizza iPhone app, or by texting the word "MIRACLE" to 45678 to donate $5 to Children's Miracle Network from their Rogers, Bell or Telus phone.

The Slices for Smiles Foundation was created in 2007 during National Pizza Month to commemorate Pizza Pizza's 40th anniversary. The 2011 campaign kicked off this April, reaching its fundraising goal of $100,000 in part through the sale of more than 120,000 smile pizzas for only one week that month. Since 2007, the campaign has raised over $700,000 for children's charities in Canada.

Read more about fundraising and promotional campaigns.

Topics: Marketing / Branding / Promotion , Social Responsibility

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