- WHITE PAPERS
Pizza Pizza Ltd. has launched a lineup of quesadillas, called Pizza-dillas, that are now available permanently. Pizza-dilla options at Pizza Pizza include steak, chicken and veggie. Each Pizza-dilla is made to order, the company said, and the R&D phase took six months.
"Like pizza, the quesadilla is a universal food that appeals to everyone," CMO Pat Finelli said in a press release. "I place the pizza on a pretty high pedestal, but this new Pizza-dilla packs a pretty palatable punch at a price point that's easy to digest. These cheesy delights are a savory alternative to the usual quick-serve options that are available."
Priced at $5.99 each, Pizza-dilla is wrapped in a 12-inch flour tortilla and comes with a choice of sour cream or marinara sauce.