Pizza prices plummet in chain battle for New Zealand

Sept. 28, 2004 AUCKLAND, N.Z. — The battle for pizza supremacy in the lower North Island of New Zealand has intensified with Pizza Hut dropping prices through the floor, a move rival Domino's Pizza says is driven by lost market share.

Pizza Hut announced an NZ $3.95 (U.S. $2.64) special in some areas where Domino's operates, a price Domino's describes as "unsustainable."

Domino's spokesman Rowan Hodge said the move was in response to lost sales.

"It's clearly very difficult to make money on a pizza at $3.95," he said. "The only reason a company would go to such a low price is in response to competition."

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Topics: Domino's Pizza , Marketing , Pizza Hut

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