Pizza Ranch launches philanthropic coffee program

 
Sept. 6, 2012

Pizza Ranch has launched a new coffee program and partnership with Ethiopia Reads and the Tesfa Foundation.

The chain expects to serve about two million cups of coffee in the next year, and for every pound of roasted coffee it brews, Pizza Ranch will donate 50 cents to Ethiopia Reads for its Kembata-Tembaro Literacy Initiative. The campaign's objective is to build a community library and five new learning centers for children in the Kembata-Tembaro region of Ethiopia throughout the next three years.

Pizza Ranch's new coffee program was inspired by Jon Moss, chief operating officer. Jon and his wife, Liz, adopted two boys from the Kembata-Tembaro region of Ethiopia, and through that process they discovered first-hand the need for education there. At the same time, they also found that some of the finest coffees in the world come from the area.

"It just seemed really natural to me that something we are using every day in our restaurants could be part of the solution to improve the lives of the people who provide our coffee," Moss said. "We are excited to be offering our guests a great cup of coffee that has a profound purpose. And with our guests' help, we will be able to give something more to the people who provided that amazing cup of coffee."

Made from 100-percent Ethiopian coffee beans sourced directly from the Kembata-Tembaro region, Pizza Ranch's new coffee offerings include Robust Blend, Hazelnut and Decaf Brew.

The new coffee is now available at all 165 Pizza Ranch locations.

Read more about food and beverage offerings.


Topics: Equipment & Supplies , Food & Beverage , Marketing / Branding / Promotion , Operations Management


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