Pizza Ranch renews Iowa Speedway sponsorship

 
March 30, 2012

Pizza Ranch, an Iowa-based pizza and chicken buffet restaurant, has renewed its sponsorship of Pizza Ranch Victory Lane and will continue to deliver a winning pizza to every driver who visits at the Iowa Speedway through the 2013 season.

"We are extremely proud of the fact that we have helped create a tradition at Iowa Speedway," said Cody Pierce, vice president of marketing for Pizza Ranch. "Everyone knows there will be pizza after the race. From fans and teams to drivers and series officials, everyone enjoys this delivery after the race."

According to Chuck Spicer, vice president of sales and marketing at Iowa Speedway, Pizza Ranch, which came on board in 2009 as Victory Lane sponsor, has brought life to the entire fan walk.

"Pizza Ranch has helped make this area of our facility a must-attend spot during event weekends," Spicer said. "Engaging the fan (and) always pushing the experience higher is our main goal as an entertainment venue. Pizza Ranch has been instrumental in helping us with that."

Pizza Ranch Victory Lane lets fans in on the celebration with the winning team, as it is located in the middle of the Casey's General Store Fan Walk. Fan walk tickets are free for season ticket holders.

Read more about marketing, branding and promotions.


Topics: Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion


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