Pizza Rustica plants flag in Middle East

Sept. 14, 2012

Miami Beach, Fla.-based Pizza Rustica has signed an agreement with Kuwait International Franchise Company to expand the brand in the Middle East.

"We are very pleased to work with such a fine company as KIFCO and bring the Pizza Rustica experience to the Middle East," said Pino Piroso, founder of Pizza Rustica. "We are confident our delicious, high quality pizza will be very well received in this new international market."

In 2008, Pizza Rustica opened its first international outlet in Paris. Last year, the brand opened in Santo Domingo, Dominican Republic.

Pizza Rustica has plans for additional international expansion in the coming year. Pizza Rustica and KIFCO expect to open the first two units in Kuwait and Bahrain in the next few months.

Read more about franchising and growth.

Topics: Franchising & Growth , Operations Management

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