PizzaRev jumps into franchising to expand nationally

 
Aug. 15, 2013

Los Angeles-based PizzaRev announced it will enter the franchise arena as part of its strategic growth plan.

"We will continue to rapidly expand our corporate stores, and we are excited now to offer others the opportunity to participate in the PizzaRev story," said co-CEO Rodney Eckerman. "We have been steadfastly focused on honing our model for the past year, and now are positioned to achieve our long-term goals while satisfying the high-quality franchisees we intend to engage."

As part of this initiative, PizzaRev has hired Mark Lyso, CFE. Lyso was most recently director of franchise development for Sizzler USA, and he joins the PizzaRev team as vice president of franchise development.

"Mark's insight and past experience in the industry, which includes his expansion of the Famous Dave's franchise from two to 175 units, will be invaluable to achieving our growth goals," Eckerman said.

PizzaRev has filed to franchise in all 50 U.S. states. Co-CEO Irv Zuckerman said the company's goal is to partner with experienced multi-unit franchisees who share their vision for the brand.

PizzaRev opened in El Segundo, Calif., earlier this month and opens its newest corporate store in Oxnard, Calif., this week with additional L.A.-area locations currently under development in Burbank, Van Nuys, Bakersfield, Thousand Oaks, Camarillo, Los Angeles and Westlake Village, coming in 2013 and 2014.

PizzaRev is poised to continue its growth in the community and outward with its new partner Buffalo Wild Wings Inc., which earlier this year announced an equity-investment in the brand.

"Buffalo Wild Wings' investment recognizes PizzaRev as a leader of an emerging restaurant concept with high growth potential," said Kathy Benning, Buffalo Wild Wings executive vice president of global marketing, brand and business development. "Along with chicken wings, pizza is one of America's most popular foods and we believe that PizzaRev has great potential for continued growth and we are excited to see PizzaRev begin their franchise program."

Sally Smith, Buffalo Wild Wings CEO and PizzaRev board member, recently announced that PizzaRev is expanding to Minnesota. "

We're going to open a company owned unit or more in Minneapolis with the goal of opening the first one in the first quarter of 2014," she said.

Read more about franchising and growth.


Topics: Franchising & Growth , Operations Management


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