Pizzeria app opens 'direct line of communication' with customers

Nov. 30, 2009
MacroSolve Inc., a mobile solution company, has announced the implementation of its first branded mobile app for Jenks, Okla.-based Gaetano's Pizzeria & Creamery. DineInsight is the first in a series of industry-specific apps.
Gaetano's takes advantage of DineInsight, MacroSolve's mobile app designed exclusively for the restaurant industry. DineInsight leverages the nearly ubiquitous use of smartphones to help restaurant owners, operators, chains and franchising organizations brand their own mobile app, gain critical customer insight, gather market intelligence and directly serve customers with incentives and other promotional materials, according to the company.
Benefits of DineInsight to restaurant owners include the ability to gather customer contact information, such as e-mail and cell phone numbers, instant insight into customer satisfaction, purchasing trends and customer patronage. Customer contact information can be utilized for targeted marketing and other promotions, as well as serving as a direct line of communication with the customer directly via their smartphone.
Gaetano's app is now available for download  at the iPhone app store by searching "Gaetano's."  The app features special offers, discounts and promotions.

Topics: Marketing , Online Ordering

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