Pizzeria intros wine to supermarket

 
April 6, 2010
Chicago-based pizza chain Home Rome Inn has teamed with Stanger Vineyards of California's Paso Robles to offer its "Home Run Inn" branded wine to Chicago Jewel-Osco supermarket stores, according to the Chicago Tribune.
 
The wine has been served in the six sit-down Home Run Inn Chicago locations for a couple of years.
 
The retail wine's labels tell the story of the Home Run Inn chain, inclulding photos of the founding family. Jewel-Osco officials renamed the chain's house wine "Vino Perrino" -- named after Home Run Inn CEO Joe Perrino -- to the name of the restaurant.

Topics: Business Strategy and Profitability


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