Pizzeria Venti restaurants add tablets for tableside ordering

 
Jan. 17, 2012

Atlanta-based VentiCorp, franchisor of Pizzeria Venti restaurants, is rolling out Presto tablets developed by E la Carte Inc. at units across the country.

The Italian casual dining chain also has plans to deploy the Presto tablets at its La Cucina di Venti and PV Piccolo Express foodservice concepts during the 4th quarter of this year.

The touchscreen tablets allow guests to browse detailed menus with pictures, place orders, split checks, make payments and play interactive games – all from their restaurant seats without having to wait.

"We've found that E la Carte's Presto tablets significantly enhance our guest satisfaction, and therefore improve our brand as a restaurant that prides itself on both authentic Italian cuisine and superior service," said Joseph Gallina, vice president of Operations for Pizzeria Venti. "We've been waiting for a technology like this to come along and found that the MIT team of E la Carte were the ideal partners to meet our needs. For our guests, no more waiting is a wonderful thing."

According to Pizzeria Venti, the Presto tablet has shown an increase in sales by 10 percent by capitalizing on diners' urges through impulse orders, up sales and personalized recommendations. Wait times have been reduced by an average of 7 minutes per party, allowing restaurants to seat more guests by streamlining operations.

Pizzeria Venti originally tested the tablet technology in its Mountain View, Calif., location before rolling it out systemwide.

"Pizzeria Venti is a fast growing restaurant institution that really cares about the guest experience," said Rajat Suri, CEO and founder of E la Carte. "We love their authentic food and are excited to help them get to the next level in improving their guest experience."

There are currently 12 Pizzeria Venti locations, with about 30 more in the development pipeline.

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Topics: Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social , Systems / Technology


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