Power Pizzeria secures first franchise deal

April 10, 2012

EJ Martinez unveiled a franchise model for his Power Pizzeria concept earlier this year with an intent to grow the brand nationally and internationally throughout the next five years.

Martinez, who spent six years honing the brand, product and business model, now has four corporate locations operating in the South Florida market, and another set to open in downtown Miami. The first franchise location of Power Pizzeria will open in Florida this summer.

The Power Pizzeria concept offers "better for you pizza" made with healthier ingredients than a traditional pie. Whey protein is blended into dough made in-house and served fresh daily, while the sauce is organic and sugar-free. Pizza toppings are made with all-natural ingredients and include part skim mozzarella cheese, in-house, fresh cut vegetables and meat with no additives or fillers.

"U.S. consumers are becoming more aware and selective of their food choices," Martinez said. "With Power Pizzeria, our goal is to offer people a pizza they feel good about eating. We're providing a better alternative without sacrificing taste. We're answering today's consumer demands."

Power Pizzeria offers carry out and delivery and a small dining area within an 800- to 1,800-square-foot space. The menu also includes baked chicken wings, fresh made-to-order salads, multigrain pastas, strombolis and calzones all made from "power dough."

Read more about franchising and growth

Topics: Cheese , Dough , Food & Beverage , Franchising & Growth , Health & Nutrition , Operations Management , Pizza Sauce , Pizza Toppings

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