- WHITE PAPERS
In a recent study by Yelp of emerging concepts, build-your-own pizza brand, Project Pie, was named No. 1. According to a news release, the study was conducted by predictive analytic company Czar Metrics and analyzed thousands of restaurants across social channels. In addition to being named the top emerging brand, Project Pie was also in the top 45 consumer picks overall.
“The fast casual pizza segment is a really hot right now,” Czar Metrics CEO Michael Lukianoff said in the release. “Project Pie tops the charts on Yelp in terms of perceived quality, showing us that right now, it’s one of the most exciting brands from a consumer standpoint.”
The release noted that social media metrics and sentiments are the latest way to judge brand worth. In Yelp ratings, Project Pie was rated highest among all other fast casual pizza restaurants, with an average 4.5 stars, according to the study.
“It’s badass to see that consumers are as pumped about this brand as we are,” Project Pie Founder and CEO James Markham said in the release. “We do things differently than what’s been done before, and clearly people dig it. We’re excited to grow the brand so that more people can see what Project Pie is all about.”