Puck passes pizzas to ConAgra, hopes to score sales in home ovens

 
March 11, 2002

Celebrated chef Wolfgang Puck has chosen Omaha, Neb., ConAgra Foods to market and distribute his frozen gourmet wood-fired pizzas this spring.

The pies will be sold at groceries under the name Wolfgang Puck Wood-Fired Pizzas, and will cost from $6.49 to $8.99. In addition to a basic sausage and pepperoni offering will be a Thai Style Chicken, Barbecue Chicken, Spicy Grilled Chicken, Primavera Vegetable and Four Cheese and Pesto.

The Austrian-born Puck is widely recognized as one of a few California chefs who changed the pizza industry in the 1980s with off-the-wall toppings and presentations.


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