- WHITE PAPERS
DALLAS -- Pizza Hut's P'ZONE -- a medium-size pizza crust filled with toppings and cheese, folded into a crescent shape and sealed calzone-style -- will make a permanent return to the chain's menu on May 11.
According to a release, the product originally was launched in 2002 as a limited-time offer, and holds a company record for the most repeat purchases of any Pizza Hut pizza.
The relaunched P'ZONE will sell for $2.99 with the purchase of any regularly priced large pizza.
Pizza Hut is supporting the P'ZONE national relaunch with point-of- purchase promotion, and national print and broadcast advertising. The release did not say how long the $2.99 promotion will last.