P'ZONE makes permanent return to Pizza Hut menu

 
May 7, 2003

DALLAS -- Pizza Hut's P'ZONE -- a medium-size pizza crust filled with toppings and cheese, folded into a crescent shape and sealed calzone-style -- will make a permanent return to the chain's menu on May 11.

According to a release, the product originally was launched in 2002 as a limited-time offer, and holds a company record for the most repeat purchases of any Pizza Hut pizza.

The relaunched P'ZONE will sell for $2.99 with the purchase of any regularly priced large pizza.

Pizza Hut is supporting the P'ZONE national relaunch with point-of- purchase promotion, and national print and broadcast advertising. The release did not say how long the $2.99 promotion will last.


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS