QSRs play off of Amazon's drone delivery announcement

Dec. 10, 2013

The future of delivery may very well lie in drone technology, including food delivery.

Earlier this month, Amazon.com CEO Jeffrey P. Bezos revealed that the company is considering delivery-by-drone. The news was greeted by supporters — "convenience," "innovation!" — and dissenters — "fantasy," "dangerous!" — alike.

Since the news came out, some QSRs have jokingly teased about their own drone ambitions.

A&W displayed its "Drone Project" on its social media accounts, including "test footage" from "Oct. 4, 2005."

Along with the drone video, A&W posted: "The truth is out! We invented the first delivery #drone in 2005, 8 years before Amazon Prime Air. Check out the video evidence."

KFC also posted a photo of a drone carrying a signature Bucket of chicken, with the caption: "There's been a lot of talk about drone delivery. Don't fret, we're thinking the same thing #WhenChickensFly."

And then there's Domino's, which actually tested a drone delivery in the United Kingdom in June, well before Amazon's news hit the wires. The Domicopter traveled 4 miles to deliver two pepperoni in 10 minutes.

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Topics: Delivery , Marketing / Branding / Promotion , Systems / Technology

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