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A new study from HuffPost Food and YouGov BrandIndex showcases consumers' perception of American restaurant chains (130 brands were included). The polling data specifically looked at which chains offer the best value and the highest quality.
Metrics were scored from a 100 to -100 range, which is YouGov BrandIndex's typical methodology. Scores are reached by subtracting negative consumer feedback from positive feedback. A score of zero means equal positive and negative.
Quick-service chains topped the best value perception list, ranked from polls conducted between Jan. 1 and Dec. 6, 2012. The top 10 include:
The team also polled which dining chains gained the most value perception during 2012. Notably, Starbucks made the biggest jump from 2011, although the company still has an overall negative value perception. The top 10 include:
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Topics: Trends / Statistics