Quiznos eyes Canadian pizza market

 
June 13, 2007
MISSISSAUGA, Ontario — Quiznos is introducing a line of Flatbread Pizzas in its Canadian restaurants.
 
The company says it hopes to capture a segment of Canada's pizza market and help boost same-store and company-wide sales this summer. Quiznos will support the new product launch with television and Internet ads, and direct-marketing and public-relations initiatives.
 
Quiznos Flatbread Pizzas will be sold in four varieties:
  • Big Pepperoni - Fresh tomatoes, pepperoni, four-cheese pizza mix
  • The Works - Fresh tomatoes, pepperoni, salami, capicola, ham, four-cheese pizza mix
  • BBQ Chicken - Chicken breast, BBQ sauce, bacon, red onions, cheddar and mozzarell
  • Buffalo Chicken - Chicken breast, tangy buffalo sauce, cheddar and mozzarella
The Big Pepperoni and The Works will be available in a half size (4 slices) for $3.99 or a whole size (8 slices) for $6.99. The BBQ Chicken and Buffalo Chicken will be available in a half size (4 slices) for $4.49 or a whole size (8 slices) for $7.49.
 
Prices may vary by store.
 
 

Topics: Food & Beverage , Franchising & Growth , Marketing , Operations Management , Pizza Toppings


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