- WHITE PAPERS
Brix Holdings LLC, a newly-formed multi-brand franchising company, has announced the addition of Smoothie Factory and RedBrick Pizza to its roster of national franchise chains, as well as plans to expand both concepts. Brix Holdings is also the parent company of Red Mango.
“Recognizing that there are numerous existing brands in the marketplace that are past the initial concept stage without the necessary ingredients to capitalize on their growth potential, Brix Holdings was established to add the knowledge and resources needed to create that growth and business success,” John Antioco, chairman of the board for Brix Holdings, said in a news release.
In addition to the new acquisitions, Joe Vitrano has been appointed CEO of Brix Holdings.
“Brix Holdings is acquiring promising concepts, enhancing the product offering, upgrading the branding, and utilizing its operations, administrative and franchising infrastructure to expand those concepts nationally and internationally,” Vitrano said in the release.
Brix Holdings is currently seeking franchisees nationwide to grow the Smoothie Factory, RedBrick Pizza and Red Mango Yogurt Café & Juice Bar concepts.
Founded in the North Texas suburb of Carrollton in 1996 by Jim Villasana, Smoothie Factory has approximately 40 locations serving real fruit smoothies and a selection of nutritional supplements. Brix Holdings plans to add a line of cold-squeezed fruit and vegetable juices and create additional brand awareness as a retailer of health products, the release said. The chain will also offer a co-branded opportunity with Red Mango Yogurt Café & Juice Bar.
RedBrick Pizza was founded in California by Jim Minidis. The fast casual restaurant features fire-roasted gourmet pizzas, salads, Fhazani flatbread sandwiches and all-natural Italian gelato.
Additionally, Brix Holdings has named Miguel Foegal as president of Smoothie Factory and RedBrick Pizza. Both concepts will include new prototypes with updated interiors. As part of the acquisitions, founders Villasana and Minidis will stay on in consultant roles.
In addition to the national expansion of Smoothie Factory and RedBrick Pizza, Brix Holdings plans to focus Red Mango growth on the Red Mango Yogurt Café & Juice Bar concept. Red Mango now has almost 300 locations open across the U.S., Mexico, El Salvador and Uruguay and recently opened its first Red Mango Yogurt Café & Juice Bar in Puerto Rico.