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For many restaurants, having a branded mobile app is fairly new and is often underutilized or forgotten when planning traditional marketing campaigns. This lack of integration can lead to frustration for customers who expect mobile and online ordering, payment, loyalty programs and promotions to be a fully integrated part of a unified brand experience.
After all, customers don't care that restaurants may use multiple vendors behind the scenes. They just expect these systems to work seamlessly for everything from logging in to opting out, said Vijay R. Bangaru, CEO & President of Splick.it, who will teach brands how to introduce mobile apps and drive adoptions during a free webinar hosted by FastCasual.com at 2 p.m. EST on May 2.
In the webinar, "Branded Restaurant Apps - Integrating Mobile with Traditional Marketing," attendees will also learn:
Other webinar speakers include: