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New research from Technomic shows that, while consumer demand for ethnic cuisine is high, chain restaurants are missing the opportunity to offer such foods and flavors.
Just one-fourth of consumers polled for a recent Technomic survey say they are satisfied with the availability of ethnic offerings at limited-service (23 percent) and full-service chains, which translates into opportunities for operators to differentiate their menus and gain market share with globally-inspired offerings.
"Authenticity is crucial to the ethnic food and beverage purchasing decision," said Darren Tristano, Technomic executive vice president. "Operators have an opportunity to create innovative and globally inspired menu items reflected through preparation, taste and flavor."
Sixty-five percent of consumers say food that tastes authentic is one of the most important factors in deciding which establishment to visit for ethnic foods and beverages. Additionally, consumers say that dishes prepared by someone from that region are more credible as "authentic."
To help operators and others aligned with the foodservice industry more effectively understand consumer behavior toward ethnic flavors and cuisines, Technomic developed the Ethnic Food & Beverage Consumer Trend Report.
Technomic's report is based on survey results from 1,500 consumers.
Read more about trends and statistics.
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