Research firm releases customer-service survey results

July 23, 2008
FINDLAY, Ohio -- Papa Murphy's Take 'n' Bake Pizza, CiCi's Pizza and Papa John's topped the 2008 second quarter rankings of the quarterly customer-service survey was launched in 2005 by Corporate Research International, a market-research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists.
Nearly 1,400 panelists participated in this quarter's survey.
Respondents were asked to rate their perception of each business' customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.
"Companies with consistently high ratings are focused on all customer touch points," said Michael Mallett, CEO of Corporate Research International. "Every interaction customers have with a business impacts overall perception, so an ongoing effort to maintain all areas keeps scores high. Looking at the customer experience from all angles is ultimately what keeps customers coming back."

Topics: CiCi's Pizza , Operations Management , Papa John's , Papa Murphy's Take 'N' Bake Pizza , Service

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