Restaurant chains double amount raised to fight childhood hunger

 
Nov. 1, 2012

Throughout Sep. 8, 292 restaurants across every segment participated in Share Our Strength's Dine Out For No Kid Hungry fundraising program. Together, they raised more than $5 million — more than twice as much as raised last year — for the campaign.

All September long, restaurants across the country rallied their employees and customers to raise funds in a variety of ways. Participating restaurants included Arby's, which raised a system record $2.5 million; Bruegger's Bagels; Pizza Fusion; Denny's; Corner Bakery Café; Fuddrucker's; Joe's Crab Shack; La Madeleine; Legal Sea Foods; Raising Cane's Chicken Fingers; Romano's Macaroni Grill; Ted's Montana Grill; Togo's and many more. All participating restaurants were found on a zip-code searchable map at DineOutForNoKidHungry.org.

More than 16 million children in America struggle with hunger. By connecting kids in need with healthy food and teaching their families how to cook healthy, affordable meals, the No Kid Hungry campaign surrounds children with nutritious food where they live, learn and play. The funds raised through Dine Out For No Kid Hungry are used to connect kids to effective nutrition programs such as the School Breakfast Program and Summer Meals Program, and to identify and eliminate barriers that prevent kids from accessing programs like these and other existing resources.

"The effects of childhood hunger in this country are far-reaching," said Billy Shore, Share Our Strength's founder and chief executive officer. "This is not a political issue; it's a common sense issue. When we feed our kids, they grow up smarter, stronger and healthier."

Share Our Strength will soon be registering restaurants for the 2013 Dine Out For No Kid Hungry.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Operations Management , Social Responsibility


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