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Consumers are increasingly interested in technology amenities when dining out, even though restaurants' incorporation of such amenities is slow.
According to a new report from research firm Technomic, a majority of consumers expect to use technology to order food at restaurants more often in the coming year, and very few (just 3 percent) expect to use it less than they currently do, signaling opportunity for operators who haven't already integrated the latest technologies into their business.
Trending in the early stages of foodservice tech usage, consumers express the most interest in tableside touchscreen devices that enable them to self-order and pay, iPad/tablet menus and digital rewards tied to loyalty programs.
"Technology can be used as a point of differentiation within the restaurant industry, especially with Millennials," said Darren Tristano, Technomic executive vice president. "Operators who stay ahead of the curve, in an increasingly competitive market, will need to evaluate the best use for the latest tech trends and decide how to integrate them into their operations in a way that's efficient and beneficial to consumers. It should complement and enhance the restaurant experience for all age groups, which may mean having a printed menu available, as well as an iPad/tablet."
Other highlights from Technomic's latest survey include:
Read more about systems and technology trends.
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