Restaurant industry’s No Kid Hungry campaign returns in September

 
May 13, 2014

September marks the return of Share Our Strength’s Dine Out For No Kid Hungry campaign, a restaurant-based cause-marketing program that raises money to fight childhood hunger.

According to a news release, there are 16 million kids in the U.S. who struggle daily with hunger. The No Kid Hungry campaign features restaurants, suppliers, media and trade associations raising money for the cause through its customers and employees.

Last year, thousands restaurants across the country raised more than $7.5 million for the campaign. Since its launch in 2008, Dine Out For No Kid Hungry has raised more than $18 million. 

Restaurants can join Dine Out For No Kid Hungry and have access to a turnkey online resource center, with how-to guides, templates for press releases to promote participation, downloadable point-of-purchase materials, fact sheets, and case histories from participating restaurants. More information is available at DineOutForNoKidHungry.org.

 


Topics: Marketing / Branding / Promotion , Social Responsibility


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