Restaurant.com adds six chains to database

 
April 6, 2011

Restaurant.com, an online resource that connects restaurants and diners nationwide, has partnered with six new restaurant chains, including Johnny's NY Pizza; Ayhan's Mediterranean Cuisine; Harbor Inn Seafood Restaurant; Sunrise Pizzeria Family Restaurant; Serenitee Restaurant Group; and Little Bar Bistro Restaurant Group.

"The more restaurants and locations we have to offer our customers, the more tables (and stomachs) we can fill across the country. Restaurant.com is truly dedicated to helping multi-unit operations succeed in each of their locations," said Cary Chessick, president and CEO of Restaurant.com.

Each new partner has a custom web page on Restaurant.com with a personalized description of the restaurant, including type of cuisine, menu items, décor, pricing and hours of operation. Restaurant.com partners don't pay a fee for the increased exposure.

Additionally, the Restaurant.com program supplies restaurant operators with custom reports that combine data from each chain location. Operators can evaluate total and individual location-specific program results with information such as profit estimates, number of tables filled, web page traffic and more.

Restaurant.com also sends surveys to guests to collect feedback about their dining experiences. The survey data can be used to help modify menu items, improve and reward service and support in-house incentive and loyalty marketing programs. Consultative marketing services are also offered to partners to reveal best practices, lessons learned and tips for more effective interactive marketing.

Restaurant.com currently has nearly 500 chain partners and more than 18,000 restaurants listed nationwide.

Johnny's NY Pizza was founded in 1965 in Manlius, N.Y. It now includes more than 70 restaurants in eight states throughout the Southeast.

Sunrise Pizzeria Family Restaurant has five locations in Virginia.


Topics: Business Strategy and Profitability , Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social


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