Restaurants using iPad kiosks for customer loyalty

 
June 11, 2012

Tablets are replacing traditional restaurant loyalty cards in a new partnership between FavoriteEats and MokiMobility, a cloud-based mobile device management platform specializing in singe-purpose iOS and Android devices, according to a company press release.

MokiMobility is working wtih FavoriteEats to deploy iPads in restaurant locations to be used as customer-facing loyalty kiosks. This eliminates the need to carry paper or plastic cards and provides restaurant owners with benefits such as advanced data and marketing capabilities.

FavoriteEats, currently in closed beta, has installed iPads at numerous restaurant locations, including Galdolfo's Deli. By using the iPad-based loyalty program, restaurants can offer their customers a completely digital loyalty program, said Glen Womble, founder and CEO, FavoriteEats. Instead of being given a loyalty card to carry, customers can join in seconds by entering their phone number on the FavoriteEats iPad. Each subsequent visit, customers enter their phone number to receive credit for their purchase and work toward the custom reward determined by each restaurant.

"Loyalty programs can be an effective way for restaurants to drive repeat business, but traditional card-based loyalty programs have always been limited," Womble said. "While online merchants have rich demographic and usage data for their customers, intelligent retargeting capabilities, and closed-loop analytics to inform their marketing decisions, restaurants don't have anything that even comes close. Our goal in creating the FavoriteEats loyalty program is to provide restaurants with these same powerful tools, while also providing their customers with a more enjoyable loyalty experience."

The integration of MokiMobility's +MDM platform locks down each device so it can only be used for FavoriteEats and allows remote management.

"We can configure WiFi settings, lock the home button, push updates of our app, and much more. Managing all of our devices was a nightmare before +MDM," Womble said.

The FavoriteEats kiosk and loyalty program have not only given Gandolfo's Deli restaurants a modern feel, but have also provided advanced data and marketing capabilities, Gandolfo's Tad Tidwell said.

"Our customers love having a loyalty program that doesn't require them to carry a card in their wallet," he said. "After switching to FavoriteEats just two months ago, we have seen the participation rate in our loyalty program jump by more than 250 percent. Not only that, but our marketing database has more than doubled because it is so easy for my customers to join, and with FavoriteEats I actually have an effective way to market to them."


Topics: Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social


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