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When the Recession was in full swing, consumers chose grocery stores, warehouse clubs and other retailers over restaurants, seeking out better deals on prepared foods. However, with the economic recovery underway, consumers seem to be returning back to restaurants, according to new research from Technomic.
The economic shift means consumers are purchasing retailer meal solutions (RMS) less often than they did two years ago. Thirty-eight percent of consumers said they purchase RMS from grocery stores each week, compared to 42 percent in 2010.
In response, RMS menu trends are changing to better compete with restaurant offerings. Some findings from the Retailer Meal Solutions Consumer Trend Report include:
"These consumers may be reversing the patterns they set a couple of years ago by heading back to restaurants," said Darren Tristano, vice president of Technomic. "For retailers to gain or maintain their share of foodservice dollars, they'll need to clearly stand out from restaurants — especially since our data shows that consumers' expectations are rising for the taste, quality, freshness and appearance of retailer prepared foods."
Read more about foodservice trends.
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