Retro makeover helps Pizza Inn's future

 
Aug. 19, 2010

Pizza Inn has announced an expansion campaign designed to add several new restaurants nationwide over the next year. The move includes an updated new look, a return to its product roots and a royalty-free franchise incentive program beginning September 1.

The latest of the new prototype restaurant will open soon in Fort Worth, Texas. The company-owned restaurant in Fort Worth, across from Hulen Mall, features a game room and party room as well as the signature buffet and salad bar.

The new prototype gives a nod to the company's rich history with the return of the original icon of the national chain, JoJo, along with a refocus on the restaurant's core product line that includes its popular pizza buffet, pizzerts, pastas, soups and salad bar.

"We are experiencing our strongest growth in years, especially in those areas where we have introduced the new prototype," said Morrison. "We decided to look at where our successes had been over the years and put all of our energy on building up those areas. This new prototype brings back the personality of the restaurants and already the early response has exceeded even our own expectations."

As an incentive to potential franchisees, on September 1 Pizza Inn will begin offering a program in which new franchisees pay no royalties the first year, 2 percent the second year and 4 percent beginning the third year.

"We are so confident in the long-term potential that we are willing to help prospective franchisees during the important early years of business," said Morrison.

In addition to new locations, existing Pizza Inns nationwide will be encouraged to incorporate the new look and operations into their restaurants.

"This is the future of Pizza Inn," said Morrison. "It allows us to showcase our heritage as well as the variety and quality of our food in a fun, family atmosphere."

In an effort to further increase national and regional growth, Pizza Inn is seeking single- and multi-unit franchisees to help grow the company’s network of restaurants in the region. PizzaMarketplace.com will run a story on the encouraging state of the company's franchisee pool next Wednesday.

 


Topics: Business Strategy and Profitability , Food & Beverage , Pizza Inn , Restaurant Design / Layout


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