- WHITE PAPERS
Round Table Pizza recently opened a new fast casual pizza concept, called Fresh Pixx, located in Dublin, Calif.’s Fallon Gateway Shopping Center.
According to a company release, Fresh Pixx offers "fast and flavorful individual pizzas and entrée salads." Guests create their pizza or salad from a choice of 50 ingredients, including meats grilled throughout the day. Entree salads are served on a crispy-thin crust baked with olive oil and Asiago. Also available are 18 specialties from Chicken Picatta pizza to Steak and Gorgonzola salad. The salad and pizza dough is rolled fresh daily, the company said.
Additional Fresh Pixx locations are in the works.
"We have developed a great concept for our guests and franchise partners," said Ted Storey, SVP of Business Development for Round Table Pizza. "We plan to build additional Fresh Pixx locations in 2014 and will begin the franchise development phase in 2015. Offering franchise partners multiple pizza brands to compete in the $30 billion market makes Round Table Pizza an extremely desirable option for franchise operators."