Round Table Pizza intros Pepperoni Artisan pizza

Oct. 16, 2006
CONCORD, Calif. — Round Table Pizza is now offering a new Pepperoni Artisan pizza.
According to a news release, the pizza is built on a cornmeal-dusted crust, certified organic tomato sauce, fresh mozzarella, lean pepperoni, caramelized onions and seasoned with fresh basil.
The pie launched Sept. 25 and is available for a limited time at participating Round Table Pizza locations. An integrated marketing campaign including television, radio and point- of-purchase materials was created to support the product.

Topics: Marketing , Operations Management

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