Russo's New York Pizzeria adds gluten-free grocery line

 
Feb. 14, 2012

Texas-based Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen recently added gluten-free options to their menus. The brands' chef and founder, Anthony Russo, also is rolling out a new gluten-free pizza line at local grocery stores beginning this month.

Russo's new pizzas are 100-percent gluten-free, from the crust to the cheese. In addition, the facility the pizzas will be produced in will be entirely gluten-free.

"As gluten-free products have become a larger demand in the United States, we wanted to do our part by providing consumers with a great tasting and healthy meal, and something they can throw in their oven after a long day of work," Russo said. "As the company remains passionate about freshness, only the finest ingredients will go into our gluten-free pizzas."

The product line will initially be launched in Central Texas, and will expand nationwide throughout the next several years. It will include six varieties: Greek, New York Style, Margherita, Chicken Rustica, Pepperoni and Italian Mozzarella, as well as Mulberry.

All pizzas will be made with 100-percent fresh mozzarella. The pizza crust will be vegan, made with rice flour, tapioca flour, potato starch and extra-virgin olive oil, infused with honey and Italian seasonings.

All pizzas will include a Chef Anthony Russo family recipe, dating back to the 1930's in Avellino, Italy. In addition, the Chef Anthony Russo brand will offer a shelf stable pre-made gluten-free pizza crust for those interested in trying out their own pizza recipe.

More products to launch

The Russo brand also is launching an organic extra-virgin olive oil made with Sicilian olives, which is cold pressed and unfiltered. Russo's Organic Olive Oil line can be already be found in Central Market stores throughout Texas.

Future products on the horizon include fresh made gourmet pasta sauces, gourmet salad dressings, gourmet dipping blends and a line of gourmet spice blends.

Scott Treadaway will spearhead the product line's expansion into retail stores as the newly appointed director of Sales. With more than 20 years of experience in the food industry, Treadaway has spent time with food giant Nestle USA, as well as Red Monkey Foods, which is one of the nation's fastest growing private label gourmet spice suppliers.

"I am excited to be on board to help Chef Russo expand his pizza line and organic extra-virgin olive oil on a national level," Treadaway said. "Chef Anthony's restaurants have become a gathering place for families. The new line of products will help make dinner time for families at home more enjoyable."

Read more about food and beverage launches.


Topics: Business Strategy and Profitability , Food & Beverage , Food Safety , Health & Nutrition , Marketing / Branding / Promotion , Operations Management , Trends / Statistics


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