San Fran's Extreme Pizza eyes multi-metro expansion in '03

Oct. 13, 2002

SAN FRANCISCO -- Gourmet pizza concept Extreme Pizza could expand to as many as a dozen metro markets beyond its San Francisco base over the next year.

According to the San Francisco Business Times, 12-store Extreme is projecting $5.8 million in revenue for 2002, up more than 50 percent from the $3.8 million it posted in 2001.

"We're getting a ton of requests (to open stores) all across the country," said Jimmy Ryan, vice president of business development and head of franchising at Extreme. The highest interest is coming from Oregon, Arizona and Colorado, Ryan said.

Founded in 1994, the pizza company owns and operates five stores in the Bay Area. Since it began franchising in 2000, it has added three outlets in San Rafael, Fresno and Colorado Springs, Colo.

According to Todd Parent, CEO and founder of Extreme Pizza, stores could potentially open in San Diego, Scottsdale, Ariz. and Portland, Ore., by the end of this year. Sites in Newport Beach, Calif., Los Angeles, Denver and Atlanta could follow.

Ideal franchisees, Parent said, are hands-on operators focused on customer service and product quality. Both he and Ryan say they won't let the company grow too quickly and lose quality control.

"One of our biggest concerns is how rapidly do we grow our franchise business," said Ryan.

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