Sbarro launching Brooklyn Fresh concept

 
Oct. 28, 2013

Sbarro is launching its new Sbarro Brooklyn Fresh concept in the Columbus, Ohio, market. Columbus is also providing a testing ground for the company's Pizza Cucinova brand.

According to Columbus Business First, Pizza Cucinova opened this month at Easton Town Center and features Neapolitan-style pizzas.

CEO David Karam told the publication the first Sbarro Brooklyn Fresh site is expected to open in about six months. It is being created, he said, to "raise the perception of the brand."

Karam took over the lead at Sbarro in March. He previously served as president of Wendy's, another Columbus-based brand.

Read more about branding and growth.


Topics: Franchising & Growth , Marketing / Branding / Promotion , Operations Management


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