Sbarro rolls out Italian staples for the holidays

Dec. 6, 2012

Drawing inspiration from the Italian tradition of the holiday feast, Sbarro has introduced a limited time white pizza and Italian cookies.

The new white pizza recipe is made from all-natural ingredients, including a blend of three cheeses — freshly shredded mozzarella, a creamy ricotta sauce made with white pepper, and a sprinkle of Pecorino Romano cheese. The pizza is topped with roasted red peppers and fresh broccoli and is baked on freshly-prepared dough finished with toasted sesame seeds.

The new white pizza is available now through Dec. 31 at participating Sbarro units. Also available are red and green Italian holiday cookies.

"Our chefs have cooked up a fantastic new pizza recipe that will have guests everywhere dreaming of our white pizza. Served alongside delicious red and green Italian cookies, these limited time offerings make for the perfect holiday treat," said Jim Greco, CEO of Sbarro. "Now is a time of tremendous culinary innovation at Sbarro. Our team is working tirelessly to develop new high quality food offerings that pay tribute to Sbarro's proud Italian heritage."

The creation of the limited-time white pizza follows the recent introduction of a new pizza recipe across Sbarro's more than 500 U.S. locations.

Read more about food and beverage launches.

Topics: Food & Beverage , Marketing / Branding / Promotion , Pizza Sauce , Pizza Toppings

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