Sept. 5, 2013
Numerous restaurant chains have added promotions for Share Our Strength's No Kid Hungry campaign, which runs through September. SCA's Tork Brand is also putting forth an effort, launching an "AD-a-Glance" promotion to help end childhood hunger.
SCA, the makers of Tork branded products, has teamed up with the No Kid Hungry campaign and Food Banks Canada to make a donation for every Xspressnap AD-a-Glance submitted to TorkUSA.com/EveryGlance, from Sept. 4-Oct. 31. The campaign is being held during the 10th anniversary celebration of the Tork Xpressnap.
The Xpressnap AD-a-Glance feature allows businesses to create branded messaging at no cost to advertise specials, events, loyalty programs. Foodservice operators and consumers are encouraged to help connect hungry kids with meals by submitting an AD-a-Glance and voting for their favorite designs. SCA is also awarding $1,000 to 10 operators with the 'Most Creative,' 'Most Original' and 'Most Popular' submissions.
"We are proud to help such important organizations who understand this growing problem that impacts so many families in our communities and has been providing answers and assistance for many decades," said Suzanne Cohen, marketing director foodservice for SCA's AfH professional hygiene business in North America.
Read more about cause marketing.