Scotsman Ice launches Luv the Nug app

 
Aug. 11, 2011

Fans of Scotsman's Original Chewable Ice can now find locations that serve nugget ice with a new iPhone application released by Scotsman Ice Systems. By downloading the “Nug Locator,” ice chewers can instantly view a list of venues serving nugget ice near their location using GPS tracking, or they can search for locations by inputting a zip code.

Based on that choice a list of locations appears. When a location is selected, the address is shown using Google Maps.

“Fans of chewable ice now have a way to locate authentic nugget ice from anywhere using their iPhones,” said Terry Toth, marketing communications manager, Scotsman Ice Systems. “Ice chewers crave Scotsman nugget ice over other ice forms because it is softer, chewier and retains the flavor of the beverage.”

The free application is available for download from the Apple App Store or at www.LuvtheNug.com. The “Nug Locator” is a part of the “Luv the Nug” campaign, a digital community that unites passionate ice chewers everywhere. Click here to watch a video about Scotsman's Luv the Nug campaign.

For more news on online, mobile and social campaigns, click here.


Topics: Equipment & Supplies , Food & Beverage , Online / Mobile / Social


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