ScreenSelect teams with Papa John's for winter campaign
Oct. 31, 2004
Digital Bulletin: DVD rental firm ScreenSelect has linked up with pizza delivery brands Papa John's and Perfect Pizza for a winter promotional push.
As part of the deal, customers of Papa John's and its Perfect Pizza brand will be offered a free three-week trial of ScreenSelect's service, with promotion including advertising on 12 million menu leaflets and 2 million pizza box toppers and drink carriers.
Jean Michel Fabre, supply chain and marketing director of Papa John's, said: "ScreenSelect and Papa John's share the common benefits of convenience and great value while providing maximum entertainment within the comforts of the home."