Sentry Marketing Group announced it has acquired mystery shop company Feedback Plus.
According to a news release, Feedback, founded in Dallas in 1971, was a charter member of the Mystery Shopping Providers Association. The newly-combined group will be lead by David Agius, president and founder of Sentry Marketing Group, and based out of Plano, Texas.
Terms of the deal were not disclosed.
"As we welcome Feedback Plus into the Sentry Marketing Group family, we believe that their world-class operations team will contribute toward attaining our growth goals while maintaining the high quality of products and service that we deliver," said Agius.
The combined companies serve nationally recognized clients in the restaurant, hotel, retail, financial and automotive industries, the release said.